Our People
The Power of Play
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Playworks has a national office in Oakland, CA, with program offices in each of the cities it serves throughout the US. To see who is leading our efforts in the cities, see the City Pages.
National Leadership Team
David Rothenberg
Executive Director David Rothenberg comes to Playworks after his most recent position as president and CEO of Nolo. Previous to that, David has thrived in a variety of senior management positions helping mission-driven organizations grow and succeed. A graduate from the Haas School of Business at the University of California, David lives in Berkeley with his wife Lorraine and their two children.
Jill Vialet
President and Founder Jill Vialet has worked for more than 20 years in the non-profit sector, during which she focused her entrepreneurial skills on conceiving of and growing two successful non-profit organizations, Playworks and MOCHA (Museum of Children's Art in Oakland). Jill graduated from a public high school in Chevy Chase, Maryland.
Elizabeth Cushing
Deputy Director for Strategy & Development Elizabeth Cushing brings 15 years of non-profit management experience with organizations focused on youth development, children's advocacy and women's issues to Playworks. Elizabeth is responsible for managing major foundation relationships, leading the development and implementation of the organization's communications strategy, and contributing to expansion strategy. Elizabeth is a product of Oregon public schools.
Eunice Dunham
National Expansion Director Eunice Dunham moved to Boston to launch Playworks' program there after four years on the staff as a site coordinator and area director in California. Eunice is using the experience of establishing programs in Boston in her new role identifying and cultivating new cities and school districts for Playworks' continued national expansion.
Lisa Frydenlund
Lisa Frydenlund has worked in human hesources for more than 12 years. She came to Playworks from The Arc of San Francisco, where she was their HR Director. Prior to The Arc, Lisa has worked for a variety of both non-profit and for profit organizations in the San Francisco area. She is a graduate of the University of Texas at Arlington with a Bachelor of Arts degree in Communication and holds a Professional Human Resources certification from the Society of Human Resources Management. Lisa is also a mother of an amazing 11 year old son.
David Gallagher
National Program Director David Gallagher started with Playworks as a program coordinator. David quickly developed expertise as a trainer for staff and teachers and was subsequently tapped to build the organization's Community Training Project. David is now responsible for overseeing all school programs across the country and building partnerships in expansion cities.
Sharon Smith-Mauney
Playworks Training Program Director Sharon Smith-Mauney comes to Playworks after over 17 years with the United States Tennis Association, most recently as managing director of the outreach division. As both a lifelong athlete and a mother, Sharon has a first hand understanding of the profound impact sports participation and physical activity can have in all stages of life.
Tracy Williamson
Director of Government Programs Tracy Williamson began working with children in a therapeutic program for infants and toddlers. After receiving her JD at Northeastern University, she went on to work on public policy research studies, and most recently spent six years as a contracts attorney in the private sector. Tracy is very excited to return to working for a non-profit focused on improving the lives of children.
National Team
Paula Ambrose
Community Engagement Manager Paula Ambrose comes to Playworks after her most recent position managing the education and economic development grantmaking and engagements for a fortune 100 information technology company. As a versatile program management professional she has held roles in multiple functions including global philanthropy, marketing, customer support and organizational development. As part of her personal commitment to community service she regularly volunteers her time in support of education and economic development.,
Chris Conard
Chris Conard is beginning his fourth year with Playworks and is continually inspired by the power of play in education. Chris is a Saint Louis native who came to the Bay Area to go to graduate school. Chris worked as a program coordinator for two years at Monroe Elementary in San Francisco and one year at Civicorps Elementary in Oakland before moving into the national office. He enjoys traveling, biking, gardening, and crossword puzzles.
Kyle DeRoos
Salesforce Administrator Kyle DeRoos spent five exciting and tiring years as a program coordinator at Jefferson Elementary School in Oakland and program manager in the Silicon Valley before trading in his whistle and kickball for a mouse and keyboard in the national office. Since moving indoors, Kyle spent two years on the development team before transitioning to focus on administering our data management system, Salesforce.com. After seven years with the organization, Kyle is still amazed at the impact Playworks can have on students who often slip between the cracks of traditional school programming.
Eben Dower
Eben Dower is entering his third year with Playworks and is excited about being an integral part in bringing new awesome people to the organization. Born in Manhattan and raised in San Francisco, Eben has worked with Playworks across the country. He has been a program coordinator in DC, NOLA, and SF, and is beginning his new role in the Oakland office. Eben enjoys eating burritos, schooling folks in basketball, and giving out high fives like they're free candy. Lets play!
Stephen Fox
Special Projects Manager Stephen Fox is a Wisconsin native who came to California in search of gold. He spent two years as a program coordinator at Hawthorne Elementary and two years as a program manager before moving to the development team, where he served as a development associate prior to his current position. Steve recognizes the need for good role models in youths' lives and works hard to ensure that all Playworks staff provide consistent and positive examples to all of the children they serve.
David Gilmore
David Gilmore returned to Playworks in 2007 excited to serve as the face of the organization in Baltimore. David worked as a program manager in Playworks' Baltimore launch year and then left to work as a middle school Special Education teacher in Queens, NY. After three years as Baltimore Executive Director, David joined the national staff as director of program operations in fall, 2009.
Beth Jersey
Payroll Contracts Administrator Beth Jersey is responsible for payroll at Playworks. She has the distinct pleasure of making the entire staff happy at least twice a month. She brings more than 20 years of payroll and accounting experience, much of it in the corporate world, and is happy to now work with an organization that makes a difference in children's lives. When she's not working, you can find her in her garden, taking long walks, reading mysteries or crossword puzzling.
Jeremy Lansing
Community Training Program Manager Jeremy Lansing began as an Early Childhood Intervention Specialist for a child abuse and neglect prevention program in Oregon, and prior to Playworks, taught high school English in Israel. Playworks is a wonderful blend of all of Jeremy's passions; physical activity, healthy community building, fun, and a chance to engage youth workers from all walks of life.
Cheryl Lewis
Cheryl Lewis joined Playworks as human resources associate in the summer of 2009. Prior to Playworks, she was worked as the employment and training specialist at San Francisco International Airport. She has also managed internship programs and job placement for foster care youth and other youth in San Mateo and San Francisco counties. At Playworks, Cheryl supports hiring and other HR efforts to improve education through safe and interactive play. Cheryl's passion is volleyball, including two seasons as head coach for South San Francisco High School's volleyball program.
Dana Logsden
California AmeriCorps Program Manager Dana Logsden grew up in the prairies, cornfields and college towns of Iowa. Dana joined Playworks after two years serving as an AmeriCorps member with Habitat for Humanity. Dana is inspired by her playful coworkers. She enjoys the the outdoors, traveling, and trying new things.
Dana LoVecchio
Community Training Program Manager Dana LoVecchio started with Playworks in 2002 as a site coordinator at Oliveira Elementary School in Fremont, California and then as an area director. Dana is grateful to not only have playful and passionate colleagues, but to spread that passion for play to the greater community. She also enjoys gouda cheese, crackers, a bottle of Riesling, and a Sally Field movie.
Isabel R. Maze
Accounting Associate Isabel R. Maze has brought her five plus years of accounting experience from the Philippines to work here at Playworks. She is fluent in two languages and also graduated near the top of her class in College. Isabel really enjoys being a part of an organization where positivity and fun are always emphasized and executed. In her spare time she likes playing table tennis, pool and watching basketball.
Richard Ng
IT ManagerRichard Ng was drawn to Playworks because of its mission and model of structured and meaningful play with children. Born and raised in Oakland, Richard spent many years working with children as a recreation leader. Over the last nine years, he worked as an IT network administrator for Golden Gate Regional Center, a state-funded not-for-profit agency serving the developmentally disabled.
Rob Norris
Rob Norris, IT Associate jumped ship from nine years in the for-profit world at Amazon.com, where he was system administrator at Alexa Internet. Rob also worked for four years as Operations Consultant at the Chinese Historical Society of America in San Francisco's Chinatown. When he's not running the support function at Playworks, Rob is an avid cook, brewer (beer) and music aficionado. Rob gets annoyed thinking about how the Patriots lost to the Giants in Super Bowl XLII. His Amazon Green-Cheeked parrot is also another source of annoyance.
Maya Novak
Director of Program Quality Maya Novak spent two years as a site coordinator at Whittier Elementary School in Oakland before taking roles as area director, Bay Area program director, and now director of program quality. Maya is always impressed and amazed by the level of dedication of the Playworks staff, as well as their capacity to turn almost anything into a game.
Justin "J.Ro" Robinson
National Senior Recruiter Justin "J.Ro" Robinson worked as a program coordinator for four years at Seneca Center in San Leandro, CA. J.Ro loves collaborating with his amazing colleagues to spread the word about Playworks through jokes, flattery, pamphlets and pretty much any way possible. He also enjoys hiking, camping, Modest Mouse, and the occasional bonfire.
Nilsa Rodriguez
Playworks Training Associate Nilsa Rodriguez was born and raised in Lancaster, PA and moved to sunny California in 2004. Nilsa has a Master’s in School Counseling Education and a bachelor’s degree in psychology. Prior to her employment with Playworks, Nilsa was a behavior specialist providing therapeutic services to autistic children and their families. Nilsa has also worked extensively with behaviorally challenged children in various settings and has witnessed first hand the powerful influence of play in a child’s development. She is grateful to be a part of an organization where adults are serious about play and are mindful about incorporating it into their own day.
Marco Santos
Finance Manager Marco Santos is responsible for monthly financial and grant reporting, countless hours of spreadsheets and distributing financial news throughout the national and city Playworks' offices. Marco has been with Playworks since March, 2008, joining the team from a landscape design company. In his spare time, Marco coaches baseball, football, basketball and soccer, which he has enjoyed for more than 16 years.
Nancy Shillis
Grants Manager Nancy Shillis comes to Playworks with 20 years experience as a grantmaker in a number of Bay Area philanthropic institutions, working primarily in the field of youth development. Nancy works with city directors on fund development strategies to grow and sustain their programs. She is thrilled to work for a nonprofit focused on helping kids get a healthy dose of play everyday, having seen first-hand how play has positively impacted her own children’s development.
Diane Tadano
National Expansion Representative Diane Tadano was a site coordinator at Garfield Elementary school in Oakland, CA for two years. She most recently served as a program manager in Oakland and has participated in two Recess Roll-Outs. As a member of the national expansion team, Diane is dedicated to contributing to the rapid growth of Playworks and can not wait to see the power of play taking effect all over the nation.
Dana Wenter
Evaluation Director Dana Wenter has conducted program evaluations for federal, state, and local organizations on topics related to obesity, violence, and tobacco use prevention. At Playworks, Dana is working to develop an evaluation that demonstrates the benefits of play on kids' social, emotional, and physical wellbeing. Before becoming an evaluator, Dana served as a Peace Corps volunteer in Papua New Guinea and coached Special Olympics.
Cindy Wilson
Director of Communications Cindy Wilson has been providing public relations and communications services for more than 20 years, working with public relations agencies, corporations and nonprofit groups. She is passionate about children's issues and getting the word out about the role of play in learning. In addition to her work with Playworks, she is active in community and school causes, is the assistant coach of a girls' soccer team and loves two-square.
Deepika Yeldandi
Deepika Yeldandi joined Playworks in fall, 2009 as accounting manager. She brings with her a background in high tech start-ups as well as with accounting firms. At Playworks she is responsible for maintaining the records to help provide accurate reporting for internal and external audiences and ensuring Playworks follows all GAAP guidelines for nonprofit organizations. Deepika says she enjoys working with Playworks because she feels good about the work she is doing and is encouraged about our impact on tomorrow’s kids. Her favorite playground game is 4-square, followed by ro-sham-bo baseball.
